Team Orbo

Beauty brands are competing in a market where consumer preferences shift fast, and every click, swipe, or selfie can influence purchase decisions. The pressure to offer personalised, data-driven, and visually rich experiences is higher than ever. AI in the beauty industry is no longer a future trend; it's a business

Shoppers want more than promises; they want proof. No more vague product claims, no more guessing skin types. Whether you run a beauty app, salon chain, or e-commerce site, the future lies in intelligent skincare analysis. That starts with one thing: a well-integrated skincare API. This article walks you through

Beauty is personal. But buying makeup online? That’s still a guessing game for many. Swatching lipstick shades through screenshots. Zooming into product photos. Hoping a reviewer's skin tone matches yours. And if it doesn’t? Refunds, disappointment, and wasted products pile up. That’s exactly where things need to

Most mirrors only tell you what you already know. Smart beauty mirrors go one step further. They reveal things you can’t spot on your best lighting day. That tiny patch of dehydration? The early texture shift you didn’t notice? It all becomes visible, and suddenly personalisation feels far

Beauty shoppers want answers fast. They want to know if the foundation matches their skin tone before checkout, if the serum will actually help with dark spots, or if the hair treatment suits their texture. But here's the problem: most brands can't deliver that certainty. Customers bounce between websites and

Shoppers today expect more than packaging or influencer-driven hype. They want beauty that fits their needs, solves real problems, and feels personal. That's where beauty tech comes in. From skin scans to virtual try-ons and AI-powered diagnostics, these technologies are helping brands solve discovery gaps, reduce returns, and build lasting

There’s a quiet frustration echoing across dressing rooms, forums, and beauty counters: “AI doesn’t work for deeper skin tones.” “These shade finders always get it wrong for Indian skin.” “It’s built for the West, not for us.” And honestly? That skepticism isn’t misplaced. For a long

The beauty industry is undergoing a digital revolution and at the heart of it is Artificial Intelligence. From personalized skincare routines to virtual makeup trials, AI is reshaping how consumers discover, evaluate, and purchase beauty products. Orbo AI is leading this transformation by equipping brands with advanced tools like AI

While looking at someone else's hairstyle, most people wonder if they can get the same. Many options exist, whether it is a low updo bun for a wedding or a wet hair look for casual dating. But not all hairstyles will suit everyone. Hairstyle depends on many factors, from hair

They say beauty lies in the eye of the beholder, and within the context of a digital revolution, beauty and beauty products now lie in AI and AR technologies. Technology has made beauty brands, products, and services conveniently accessible to anyone looking to experience and experiment with cosmetics products within

Are your customers satisfied with the online purchase from your company? Or, your customers don't find the right fit despite a diverse range of foundation shades? Finding the right shade of foundation can be daunting for customers, while the companies bear the cost of shipping and returns. Allow us to

Choosing the perfect hair color is a task that requires a lot of precision and consideration. Once done, it will stay put for a few months. It is not inexpensive to get hair color; thus, you cannot experiment with multiple colors repeatedly. Also, applying multiple hair dyes in a limited

Artificial Intelligence (AI) is paving the way for a more personalized customer experience. Along with some associated technologies like machine learning, augmented reality, and virtual reality, it has infiltrated various spheres of our life, including the beauty industry. Some examples of the use of AI in the skincare industry are

'Try more, Buy more' has been the mantra for cosmetic brands using Beauty AR in retail stores. Many stores have opened up again in the post-pandemic era. However, the key question now is how do brands go beyond the basic Beauty AR? How do brands make it mainstream by providing

For the longest time, the experience of going into a makeup store and trying on makeup was the only way to buy it. But, with all the technical advances, there is now a new and easier way to do this - Virtual makeup. What started as a trend in the